The CATTT is an acronym for a five stage "device" for developing ideas heurectically. Ulmer compared the CATTT to the positions (past, present, future) in a three card tarot spread. The CATTT becomes OUR CATTT as we place "cards" into the "five card spread."
Below I'm listing the names of the CATTT's slots as well as the particular idea/text slotted in our CATTT (so far) and some rationale, where appropriate:
- Contrast: Commerce as detailed in Marchand's Advertising the American Dream. Deleuze and Guattari fix commerce as our contrast in What is Philosophy?
- Analogy: Appropriation
- Theory: the idea of the concept and how to develop it, from WIP? by D&G
- Target: a public policy issue/disaster (in my case obesity), this gives us a handle to crank the other parts through
- Tale: site of sythesis (this is the one that seems simplest and yet I'm not quite sure I've got it).
No comments:
Post a Comment