According to Deleuze and Guattar, philosophy is the art of inventing, fabrication and forming concepts (p. 2); its object is always to create new concepts (p. 5). They point to how concepts are developed because they want new concepts to be created to save us from the disaster of the third age of the concept (commercial professional training).
The following is primarily pulled from the pages 76 and 77 from the chapter on conceptual personae.
A philosophy (is this equal to Concept with a captial "c") presents/needs three elements. It must lay out a pre-philosophical plane (immanence) with diagrammatic features (Reason), it must invent and bring to life conceptual persona (insistence) with personalistic features (Imagination) and it must create the philosophical concepts (consistency) with intensive features (Understanding).
The order these activities are carried out is not important, but it important to remember that while they pass through one another, they are not deduced from one another (p. 81, p. 77).
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