Barbara Kruger in interview tells us, "I think the 'C word' [criticism] can still be operational, can still work to put into place certain procedures and ways of looking, which have a tumultuously unhinging relationship to the etiquettes of power" (A, 115).
We should be unhinged, productively. I propose a Mad Hatter move in which as we rehearse our routines we remember that "detournment is less effective the more it approaches rationale reply" (A, 35). The "plane of immanence . . . implies a groping experimentation and its layout resorts to measures that are not very respectable, rationale or reasonable. These measures belong to the order of dreams, of pathological processes, esoteric experiences, drunkenness, and excess" (WIP?, 41). We are to give, for our own work, "witness to the abrupt coming together of unrelated, even incoherent thoughts" and "shameless transgression" (M, 130 and 131) "Proper grammar and syntax have nothing with making a joke funny" or a joke-machine run (SUC, 60).
I thought I wanted to use the understated overstatement as the tone for the voice of my stand up conceptual persona. My obsession with the idea of restraint (rules, norms, systems to pull meaning out of chaos) in the texts leads to its opposite. I do not wire my jaw shut to lose weight.
To create meaty work, worth its weight, as I weigh these matters, as I am way laid by my manners, I, as the mad fool, have to unhinge my jaw. I gorge and vomit.
I will be The Biggest Loser. To lose the weight, to lose my way, to lose my preconceptions, to loose my trek.
This is in the mode of the Brazilian film/literature/art that uses anthropophagy as a tactic. (http://www.lorenzogunn.com/tropicalia.pdf). I try to ingest and transform some of the power of, take the strength of theory and popular culture.
And to bring it back to image, we should let our images consume us. To quote Brazilian artist Helio Oiticica, "It is the image that devours the spectator." I want to unhinge the jaws of my images so they eat my thinking, digest and transform it.
bit=byte=bite
routine=diet (die it, dye it, dial it, deal it)
twist=unhinge
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