An instruction with sources and how to

Make a modernist and/or machinic visual tableaux for the conceptual persona


1. We decided that our poetics would emphasize conceptual persona slightly more than concept or plane of immanence


2. A conceptual persona is basically equivalent to the brand figure.


3. Brand figures are best sold using tableaux with strong visual components


4. Many of these tableaux used striking visuals from modernism (Chap 5, The Consumption Ethic, Marchand)


5. D&G seem to value modernist art when "figures of art free themselves from an apparent transcendence or paradigmatic model;" when a "material thickness is affirmed that does not allow itself to be reduced to any formal depth" (pp. 194, 195)


6. Their discussion of Tingely and their machinic portrait of Kant seems to be another arrow pointing to this instruction.


7. As for the how to do it, my gut feeling is that simply following the ad men's use of what gets called Zig Zag Moderne (triangular shapes, hard edges, high-polished surfaces, assymetrical layouts, cubist and abstract forms) is not really what is needed. There is something missing at this point.